60-Day Check-In

Planners already knew your name. Now Google and AI know it too.

Jay, this is a straight look at where Elegant Event Lighting stands 60 days in. No fluff, no spin. What is live, what moved, what has not turned yet, and exactly what is next. Every number here was pulled from live data on July 16, and you can check any of it yourself.

Prepared for
Jay Sims
Measured
July 16, 2026
Started
May 21, 2026
Source
Live Google + Search Atlas data
Start here
00 · The 60-Day Picture

The groundwork is done. Google is already responding.

Start with the honest version. In 60 days, clicks from Google search went from 26 to 303. AI tools like ChatGPT now send real visitors. 963 fixes are live on your site. One number dipped: taps on your Google profile. There is a clear reason and a clear fix, and both are in this report.

0 → 0
Clicks from Google search
The 55 days before we started vs the 55 days since
0 → 0
Site visibility foundation, 0 to 100
How much Google trusts your site enough to show it
0
Fixes built and deployed to your site
Titles, descriptions, image text, schema, and more
0
AI visibility across 5 platforms
ChatGPT and Gemini name you for 5 of 5 topic areas

Google clicks went from 26 to 303 in sixty days.

Clicks from Google search, the 55 days before we started vs the 55 days since · verified in your own Search Console

Part of that click growth is your busy season. Most of it is not: your site now shows up for about 400 search terms it never surfaced for before the May 22 deploy. The next pages show what the clicks and inquiries actually did, everything we put in place, and what turns this into booked events. Every figure is dated and sourced in How We Measure.

01 · The Phone

What the inquiries actually did. The honest version.

Your business books by inquiry, not by phone taps from a map. So the number that matters most is how many of the right people reach your site. That number is climbing fast. Taps on your Google profile dipped this month, and we will show you exactly why and what turns it back up. Here it is, straight, month two against month one.

0
Clicks to your site from Google search
Up 56% from 125 in month one
0
Visits from AI assistants
ChatGPT and Gemini. Month one: zero.
0
Views of your Google profile
Down from 517. Why is next.
0
Taps on your Google profile
Calls, clicks, and directions combined. Down from 111.
Why site clicks climbed while profile taps dipped

The site is winning new searches. The engine that keeps the profile active is not turned on yet.

Three things are true at once. First, your site now wins searches it never showed for, which is why clicks are up 56% month over month. Second, the daily Google posting engine, the strongest single driver of profile activity, is built but not running yet. A profile that posts daily shows up more; yours has been quiet. Third, your business details were pushed to the big data networks on June 8, and that push takes 40 to 45 days to settle across the map ecosystem. It is landing right now. So profile taps slipped from 111 to 88 while the site climbed. The fix is not a mystery: turn on the posting engine and let the data push finish landing.

Source: live Google Business Profile performance (last 30 days vs the prior 30), your Google Search Console, and your Google Analytics, all pulled July 16, 2026.

02 · What We Built

Sixty days of work, laid out plainly.

Here is what is actually live on your business right now. We only list what we can confirm in your live data today, and we are clear about what is built and compounding versus what is still ahead.

Live right now

Live · the engine

Your website is now built to be found

963 fixes are deployed across your site: 67 page titles, 67 meta descriptions, 237 image descriptions, 150 factual trust enhancements, schema, and more. Your visibility foundation went from 60 to 84 of 100.

Live · your profile

A rebuilt Google Business Profile

Your profile went from 1 category to 6, with all 18 services listed. Your listing consistency score is 98 of 100 and your profile score is 86. When a planner checks you out on Google, the profile now matches the caliber of the work.

Live · your reputation

A review engine, replying in your voice

29 reviews at 4.83 stars, and 28 of them replied to. New 3, 4, and 5 star reviews now get a reply automatically, in a tone that fits your brand. Review replies are one of the trust signals Google reads.

Working for you every month

Live · on the map

A street-level tracker on 51 searches

We track where you show up across 39 points around Chicagoland for 51 real searches, from wedding lighting to dance floor rentals. 17 of them already average the number 1 spot. The full block-by-block map is your Day 90 walkthrough.

Live · consistency

Citations pushed to the big data networks

Your name, address, and phone were pushed to 5 aggregator networks (Data Axle, Foursquare, GPS Network, Neustar, YP) on June 8. That push takes 40 to 45 days to settle, so it is still landing now. When your details match everywhere, Google trusts you more.

Live · AI visibility

AI assistants now name you

When we test the questions planners and hosts actually ask, you show up in 51% of AI answers across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Mode. ChatGPT and Gemini name you in 5 of 5 topic areas. And it is not just a test: 18 real visits arrived from ChatGPT and Gemini this month.

Live · your name in the news

A real press release, every month

A news story about your business goes out monthly. June carried two: "Chicago Event Lighting Company Serving Midwest Since 2009" (June 3) and your vendor approval at Rockwell on the River and Bridgeport (June 29). Each one is a trusted source Google and AI read your name from.

Live · counting the calls

Call tracking is now on your site

CallRail went in this month. Every call that comes from Google now gets counted and recorded, so the next check-in shows you exactly which calls the visibility work produced. No more guessing where a call came from.

Live · more 5-star reviews

Your review machine is on

A 14-day follow-up sequence now runs in your GoHighLevel account, built and tuned for one thing: turning happy clients into 5-star Google reviews. The first 4 contacts are already in it. It is ready for as many more as you want to send. The more people we feed through it, the faster the reviews stack.

Your engagement

The Visibility Fix. One-time, and it is done.

You bought a one-time fix, not a subscription. Here is exactly what it covered: the full on-page overhaul (963 fixes), the Google profile rebuild, citations pushed to 5 networks, the review engine, and the rank, map, and AI tracking behind this report. All of it is yours and stays live. The next sections are honest about the one engine that is built but not running, and what it would take to turn it on.

What we are not claiming here: taps on your Google profile dipped this month, the daily posting engine is not running yet, and map searches like "event production company chicago" still sit around position 20. Those are real gaps, and they are the next section, not this one. We would rather show you the honest line than dress it up.

03 · Progress Over Time
Live as of July 16, 2026

This report grows with you. Here is month two.

This is one living report, not a fresh PDF every month. Each check-in adds a new mark to this chart and a new section below it. Today you are seeing month two land. Day 90 adds the next chapter, on this same page.

4 signals climbed this month
1 held steady · 1 next lever · month two vs month one
Biggest win
Clicks from Google search 125 → 195 (+56%)
More of the right people finding the site and clicking through, month over month.
Biggest opportunity
Google profile interactions
Turning on the Google posting engine is the move that pushes this back up.
Site visibility foundation · eelchicago.comSearch Atlas · pulled July 16, 2026
Foundation · May 216030-Day · Jun 158460-Day · Jul 1684 · +24
Month one to month two · what moved
Clicks from Google search
125 → 195+56%
Win
195 clicks from Google search in month two, up from 125 in month one.
Visits from Google, no ads
217 → 280+29%
Win
280 visits arrived from unpaid Google search in month two, up from 217 in month one.
Visits from AI assistants
0 → 18
Win
18 visits came from ChatGPT and Gemini in month two. Month one: zero.
Optimizations live on the site
724 → 963+239
Win
963 fixes live on the site, up from 724 at the 30-day mark.
Site visibility foundation
84 → 84
Held
Held at 84 of 100 while 239 more fixes landed underneath it.
Google profile interactions
111 → 88
Next lever
88 profile interactions vs 111 in month one. The posting engine that pushes this number has not been turned on yet. That is the next lever.
Foundation
Built May 21 to May 22, 2026
  • Onboarding complete. 101 pages audited, the full fix list staged and deployed.
  • Site scored 60 of 100 for visibility. Solid work, under-told story.
  • 29 reviews on the board at 4.83 stars.
30-Day Check-In
Measured June 15, 2026
  • 724 fixes live. Visibility score jumped from 60 to 84.
  • Clicks after the May 22 deploy ran 4x the rate before it.
  • About 400 new search terms began surfacing the site.
60-Day Check-In
Measured July 16, 2026
  • 963 fixes live. Google clicks up 56% month over month.
  • AI assistants sent their first 18 visits. ChatGPT names you in 5 of 5 topic areas.
  • Profile taps dipped while the posting engine sits ready. That is the next lever.

The chart tracks your site visibility foundation, the single number that pulls everything else up. Inquiries follow it, on a delay. The score held at 84 this month while 239 more fixes landed underneath it, and the clicks kept climbing anyway. Day 90 adds the next mark to this same chart.

Coming at your Day 90 check-in

A full heat map of where you show up across town.

Your next big check-in adds a heat map for all 51 of your local searches, the terms planners and hosts use across Chicagoland. It is a street-level map of exactly where you show up in the Google map results, block by block. 17 of those searches already average the number 1 spot. That is the read we will walk through together to see what is working on the map and line up the next moves.

03b · Strategy

The plan for your year. You are here.

This is the plan your results come from. Four brackets, 90 days each. The marker shows exactly where you are, what is already done, and what opens next.

Q1 · Days 1-90
Foundations
WORKING
Q2 · Days 91-180
Pillar Pages
WAITING
Q3 · Days 181-270
Own the Map and the Neighborhood
WAITING
Q4 · Days 271-360
Convert and Compound
WAITING
You are on day 57 of 90, bracket 1 of 4: Foundations.
Quarter 1, Foundations, status working.
Q1 · Days 1-90WORKING

Build the trust layer Google and AI need

Before anything can climb, Google and AI have to find, read, and trust the business. This bracket builds that base: the website fixed page by page, the Google profile rebuilt, your details matched across the big data networks, reviews answered, and tracking turned on so every result after this is measurable.

  • ✓963 site fixes live across your pages
  • ✓Google profile rebuilt: 1 category to 6, all 18 services listed
  • ~Citations pushed to 5 data networks
  • ✓Review engine live, replying in your voice
  • ✓CallRail call tracking installed on the site
  • ✓Monthly press releases publishing
  • ✓Review nurture launched in GoHighLevel, first 4 contacts in
Foundations is why clicks from Google search went from 26 to 303 in the fifty-five days since we started. The trust layer moves clicks first, and inquiries ride behind them.

What to expect: Google starts trusting the site. Clicks and search visibility move first. Calls and inquiries follow visibility, on a delay.
Not yet: Do not expect the phone to jump yet. Visibility moves first. Calls follow it.

Quarter 2, Pillar Pages, status waiting.
Q2 · Days 91-180WAITING

Build the pages that win money searches

The site now has trust. This bracket gives it more places to win: dedicated service pages, proof and experience pages, and location pages, one for each thing people actually search for. These are permanent pages built to rank, not blog posts.

  • ·Service pages for each core offer
  • ·Experience and proof pages
  • ·Location pages for the areas you serve
Quarter 3, Own the Map and the Neighborhood, status waiting.
Q3 · Days 181-270WAITING

Win the map, block by block

  • ·Map-pack positions pushed across the grid
  • ·City-by-service coverage
  • ·Review velocity kept up
  • ·Close the gaps competitors still hold
Quarter 4, Convert and Compound, status waiting.
Q4 · Days 271-360WAITING

Turn visibility into booked work, everywhere AI looks

  • ·Case studies and proof content
  • ·Conversion polish on landing pages
  • ·AI visibility locked across the platforms
  • ·Year-two plan

Day 57 of 90Bracket 1 of 4Started May 21, 2026

Next quarter, together

We walk this roadmap on your quarterly strategy call.

That call is already part of your plan. We review the bracket that closed, walk the one opening, and adjust the roadmap together. Nothing on this page is a pitch. It is the plan we are already running.

04 · What's Next

The foundation is done and compounding. One engine is not turned on.

The Visibility Fix is complete, and what it built keeps working on its own: the fixes stay live, the citations keep landing, the review engine keeps replying. But there is one clear reason your Google profile taps dipped while everything else climbed, and it is worth being straight about.

What keeps working on its own

The fixes stay live

All 963 optimizations are deployed on your site and stay there. They are yours. Google keeps reading them on every crawl, and the clicks they win keep compounding.

Citations keep landing

The June 8 push to the 5 big data networks settles over 40 to 45 days. Your details keep syncing across the map ecosystem through late July, on their own.

The review engine keeps replying

New 3, 4, and 5 star reviews get replies automatically, in your voice. The 5-star proof planners check first stays fresh without you touching it.

New next month: real call numbers

CallRail is now counting and recording the calls that come from Google. The first full month of numbers lands at the next check-in, and we start reading those results together.

The main missing piece right now

The daily posting engine. Built, tested, and sitting in park.

Google rewards profiles that stay active. A profile that posts daily shows up more in searches and map results, and yours has not posted since the engagement began. That is the main reason profile taps slipped from 111 to 88 this month while your site climbed. The engine is already built: the post templates, your photo library, your voice. What it needs is an ongoing plan to run, because posting is a daily job, not a one-time fix. That is the recommendation on the next tab.

06 · How We Measure

Don't take our word for it. It's your data.

Every number here was pulled from live data on July 16, 2026, and dated. If a figure cannot survive your own checking, we want to know. Here is exactly where each one comes from.

Your website health

Search Atlas OTTO project on eelchicago.com. Visibility score, the 963 deployed fixes, and the fix breakdown. Pulled July 16.

The phone and your profile

Live Google Business Profile performance, last 30 days vs the prior 30. Views, taps, directions, reviews, and ratings.

Your rankings

Your 54-keyword rank tracker plus a 51-search street-level map grid, 39 points each, across Chicagoland. Where you stand on the searches that book events.

AI visibility

Your AI visibility tracker across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Mode. How often AI names you, and the tone when it does.

Your Google data, direct

Clicks and visits come straight from your own Google Search Console and Google Analytics accounts, pulled July 16. Not estimates. Your data.

What we did not touch

No access to your booking system or back office. Everything here is measured from your live marketing data, the way a customer sees you.

✓ Website visibility 60 to 84, and 963 fixes, pulled live July 16, 2026
✓ Google clicks 26 to 303 come straight from your Search Console, 55 days vs the prior 55
✓ Profile numbers are real Google Business data, 30 days vs the prior 30
✓ Rankings checked against your live 54-keyword tracker and 51-search map grid
✓ AI visibility tested across 5 assistants; the dip in profile taps is shown, not hidden

Every bit of this is yours

The pages, the profile, the content, the data, the dashboard. If you ever leave, you keep all of it. We earn the relationship month to month.

Built to compound

The foundation is the hard part, and it is done. From here, activity and authority stack on top of it, and the inquiries follow.

Honest timelines

Real ranking movement takes the next 60 to 90 days, not two weeks. We would rather tell you the truth now than oversell you.

Questions? They belong on your quarterly call.

No sales pitch lives on this page. Walking this roadmap together is already part of your plan. We do it every quarter, on your strategy call. Anything before then, reply to any email from us. We answer.

Or send a note any time