Twenty three people filled in your form in the first twenty days of September. August finished at thirty two, your best month yet, and September is running a little ahead of that pace.

Everything below was pulled fresh on September 20, straight from Google, your site, your profile, and the AI platforms. September is a partial month everywhere it appears on this page, twenty days of thirty, and it is labeled that way every time.

One honest note before the numbers. Form fills and calls that start on your website are counted on the site itself. What is not in here is which of them turned into a booked event, so read these as inquiries, not as signed contracts.

Every month, on the record.

Four full months and a partial one, side by side.

Search clicks went 67 in May, 156 in June, 192 in July, 205 in August. August is the strongest closed month of the engagement. September sits at 123 through the twentieth, which is a shade under August's daily pace with ten days still to run.

May was setup. June was the foundation: citations out to five networks, your profile brought current, the first wave of on page fixes live. July is when the site started earning traffic on its own. August held that and added to it.

Here is the part of September worth your attention. Clicks are flat against August, but your average position improved to 9.1, the best of the whole engagement. You are being shown higher up the page for the same work. That usually turns into clicks a month or two behind the ranking.

Form starts and form fills are counted on your own site. "Calls" here are calls that began on the website, which is a different number from the call button on your Google profile.

Your Google front door, measured.

Your Google listing was viewed 599 times in July and 818 times in August. August was the best month your profile has had.

Profile actions are calls plus website clicks plus direction requests. They went 115 in June, 98 in July, then 154 in August. That is 57 percent more than July.

September is the honest part. Through the twentieth you are at 68 profile actions, 386 views, and 42 people asking Google for directions to you. At the same point in August you were near 100 actions. September is running at about 3.4 actions a day against August's 5. Some of that is the calendar. Some of it is not, and we are watching it instead of explaining it away.

Your profile has posted on nearly every day since June 2, and posting has not stopped. Posting is what keeps a profile active in Google's eyes.

You now have 29 reviews at a 4.83 average. 28 of the 29 have a reply. One is still waiting on one.

One note on the call button. 19 people tapped it across the first four months and 5 more in September. That is not something to fix. People planning a wedding or a gala send a message, they do not ring a number off a phone screen, and your form numbers say exactly that.

September so far (first 20 days): 5 calls, 386 profile views. Full month lands in your next check-in.

These are only the taps Google counted on the profile itself. Somebody who found you on Google, opened the site and filled in the form there is counted in the website numbers, not in these.

The searches that find you.

205 clicks in August from 12,409 times Google put your business in front of somebody. Both are the highest of the engagement. In September you are at 123 clicks from 7,394 with ten days left.

The number that moved most is the one nobody looks at. Your average position is 9.1 in September, against 10.9 in August and 11.6 back in May. Google is placing you nearly three spots higher than it did in May.

Your own name is still doing heavy lifting. elegant event lighting brought 216 clicks on its own. When people know to look for you, they find you and they click.

The gap is everything else. event lighting chicago was put in front of people 236 times and earned 4 clicks. elegant lighting was shown 700 times and earned 3.

Beyond your name, new demand.

This is the most useful page in the report, so read it slowly.

Google showed you 1,564 times to people searching your name. They clicked 240 times. That is better than one in seven, which is excellent.

Google showed you 14,118 times to people who did not know your name. They clicked 47 times. That is one in 300.

91 percent of the times Google put you in front of somebody, it was in front of a stranger, and strangers are not clicking. Your reputation works. Your listings in search results are not yet doing the same job for people meeting you for the first time.

And the share is going the wrong way, so it needs saying plainly. In the first thirty days, 21 percent of your clicks came from people who did not know your name. In the last thirty it was 10 percent. You are growing, and almost all of the growth is people who already knew to look for you.

That is a page problem, not a ranking problem. You are already on the page.

Where AI recommends you.

When somebody asks ChatGPT, Gemini, Perplexity, Copilot, or Google's own AI answers who handles event lighting in Chicago, you now come up in 56.9 percent of the tracked questions.

Before we started, over March and April, that number was 27.8 percent. You have roughly doubled it.

The tone matters as much as the count. Sentiment sits at 75 out of 100, which means when an assistant describes your company it describes it well, not just accurately.

September needs a flag. This number peaked at 72 in the last week of August and has sat between 54 and 56 through September. It is still double where you started and it is the single most volatile number on this page, because it moves whenever the AI platforms change how they answer. One month down is not a trend. Two would be, so it is on the watch list.

Google AI Mode is the one to watch. It is the AI layer inside Google search itself, so it reaches people who never open ChatGPT at all.

Google AI Mode is the AI layer inside Google search itself, so it reaches people who never open ChatGPT. A sentiment score of 75 means that when an assistant describes your company, it describes it positively far more often than not.

Counted, not guessed.

One honest note about what these numbers do and do not include.

Here is what we can count. 144 people have reached out since May 21. 93 filled in a form. 51 called from the website. That splits 11 in May from the 21st, 22 in June, 32 in July, 52 in August, and 27 in the first twenty days of September.

183 people started filling in the form and 93 finished it. That is roughly one in two. The half who stop partway are the cheapest inquiries you will ever get, because Google has already done its job and sent them.

One thing in September points two ways at once. Form fills are up and running ahead of August. Calls that started on the website are down hard, 4 so far against 20 in August. We are not going to dress that up as a preference for forms until October says the same thing. For now it is one number moving that we cannot yet explain.

One caution on the counting. Google Analytics has two ways of tallying these and they disagree. Counting the form fills and calls themselves covers the whole engagement and gives you 144. Google's own tally of them was only switched on August 11, so it gives you 70. Both are real. Only one of them answers the question you are asking, and we used that one.

What we cannot see is which of those 144 became a booked event. That happens on your side, after the message arrives. When we can see which inquiries book, every number on this page can be read in events won instead of messages received.

So read these as inquiries, not as signed contracts.

We would rather show you a smaller true number than a bigger guess.

Your keywords, on the clock.

Of the 54 search terms we track, 20 now sit in the top three and 25 are on page one. At the sixty day mark that was 18 and 24.

The average position across everything tracked is 1 for the terms we rank on.

event lighting rental and event lighting design both sit at number one. That is the shape of what works: when the search is specific and you have a page that matches it, you win it outright.

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

Your map pack, pin by pin.

Map rank is not one number. We measure it at 39 separate points on a three mile map around you, because you can own a search on one block and be invisible four miles away.

There are now four checks to compare: June 8, July 1, August 1, and September 1. Each map below shows the first check beside the most recent one, so you can see which way it moved.

On event lighting chicago you hold a top three spot at all 39 points. Average position 1.1. You have held all 39 at every one of the four checks. There is nothing above this.

On wedding lighting chicago you went from 38 of the 39 points in June to all 39 now, and the average improved from 1.7 in August to 1.5 in September. That one is moving the right way.

On dance floor rental chicago you hold a top three spot at 3 of 39. You picked one point back since August, but the average slipped again, from 5.5 to 5.8. It was 4.2 in July. Four checks in, this is a slide, not a wobble.

Same company. Same crews. Same service area. On lighting you own the map and you have held it for four straight checks. On dance floors most of the map cannot see you, and three of the four checks have moved the wrong way.

The foundation under all of it.

956 fixes are deployed and live, and the crawl now covers 251 pages.

The audit score reads 84, back to where it was in June. That is worth a sentence, because it dipped to 82 in August for a reason that was never a problem: the crawler kept finding more of your site. It looked at 101 pages in June, 215 in August, and 251 now. A bigger site with the same standards scores lower until the new pages get worked through. They have been.

The fixes are the number that matters, and they are live.

The work, month by month

1. June: Citations submitted to 5 networks, 40 to 45 day propagation window opened · Google Business Profile services and attributes pushed live
2. July: Site crawl expanded from 101 to 215 pages · Map pack grid coverage widened to 51 tracked keywords
3. August: Fix queue worked down to 875 deployed fixes across the full site · Ninety day source re-pull and reconciliation
4. September: Crawl expanded from 215 to 251 pages; fix queue deployed to 956 of 1,173 found · Audit score recovered to 84 on the widened crawl

Three doors, all honest.

Three things, and every one comes straight off a number above.

First, the dance floor page. You are top three at 3 of 39 map points on dance floor rental chicago and 39 of 39 on lighting, and the dance floor average has slipped at three of the four checks. Google has plenty on your site that says lighting and almost nothing that says dance floors. LED floors, wood rings, the sizes you actually stock, on their own page, with the service area named.

Second, the click gap, and it is now the biggest thing on this page. 14,118 times Google showed you to somebody who did not know your name, and 47 of them clicked. Worse, that share has fallen from 21 percent of your clicks to 10 percent. Start with event lighting chicago, where 236 people saw you at position 9.3 and 4 clicked. You are already on the page. The line they read is what is losing them.

Third, the September watch. Your profile actions are running slower than August and your AI visibility came off its peak. Neither is alarming on its own at twenty days. Both get checked again at the end of the month before anybody changes plan.

More inquiries is what you buy. Fewer nights chasing the ones you missed is what you get.

Ninety days in, the lighting half of your market is won on the map and the dance floor half is not. That is a good problem, because it is a build, not a rescue.

The data behind every number.

Every number on this page came from one of these, on the date shown. If a source could not be reached, the section says so rather than showing a zero.